Even just a few years ago, the idea of virtual reality was more at home in the realm of science fiction than the real world of business. But today VR is more affordable, available and useful than ever before. Using just a smartphone and cardboard headset device, anyone can access a virtual reality experience.
While VR is fun and entertaining, it’s also good for business. No matter what type of product or service you provide, virtual reality can help you reach potential customers, improve site traffic and increase conversions.
Let’s take a look at five simple, effective ways VR can help your brand:
Virtual Reality is an increasingly effective way to train people in situations which would otherwise be very dangerous, expensive or otherwise impractical. In the medical field, surgeons can use VR to train for procedures; nurses can learn how to find a vein and other medical professionals can learn skills without having to practice on an actual patient.
Learning to operate complicated machinery such as a truck or airplane is another situation where VR training can be a big benefit. Before the popularity of smartphone-based virtual reality, aspiring pilots had to train in large flight simulators located in specific locations. Now people can learn complicated tasks from anywhere as long as they have a smartphone, VR headset, and the right training apps.
Sometimes touring a home in person can be logistically difficult. Real estate professionals are increasingly turning to VR tours. This lets potential buyers check out a house with no physical travel required.
Setting up the virtual tour requires two steps. First, the real estate professional must film the home for sale. They’ll capture every aspect of the house from the front door all the way to the back yard. Then potential buyers can tour the house virtually. Even better, they can take the virtual tour from anywhere and at any time. Virtual tours are also a lot easier on the seller’s schedule, too.
Immersion therapy is a well-established method to help people overcome phobias, anxieties and other issues. This type of therapy involves exposing the person to their fears in a controlled environment. For instance, if someone is afraid of dogs, the therapist will gently and safely introduce a dog to the patient. The idea is to slowly build comfort with whatever the patient fears.
Virtual reality allows for safe immersion in otherwise dangerous environments. Using a simple VR setup, patients can experience virtual heights, crowds or other anxiety-provoking situations. With the therapist’s guidance, patients have a safe setting where they can learn to manage their fears. If the session ever becomes too intense, the patient can “escape” at any time by simply removing their VR headset.
Many companies offer additional training opportunities for their employees. Virtual reality is a great addition to many in-office training programs. Employees are able to fully immerse themselves in subject to a degree not found in any other type of instruction.
Virtual reality is a fun, fascinating way to learn. A VR session is often more engaging than a traditional textbook or lecture. In some cases, a virtual classroom can be created where students across multiple locations can meet and share an online space.
VR also allows for easy group training. Trainees can all “meet” virtually for an instructor-guided course. Location and logistical problems are easily solved when everyone can connect online.
Virtual reality is entertaining. Almost any product or service can be packaged into a VR experience and sold as entertainment. If you sell a product or service which is visually interesting, you can showcase the experience in virtual reality.
For instance, the travel industry can often make excellent use of VR. Potential customers can use a VR headset to take a virtual tour of a distant location. When the customer can actually see themselves in some exotic locale, they’re far more likely to book a trip.
But really any business can benefit from VR. You can use virtual reality to take potential customers on a behind-the-scenes tour of your office or workplace. This helps create a personal connection between customers and your brand.
Virtual Reality for Business
VR headsets are cheap and available. But virtual reality isn’t currently a “must have” for every business plan. That’s actually great news! If you start developing a VR strategy today, your business will have a serious advantage over the competition.
Make no mistake: Virtual reality isn’t a fad. Much like smart devices, VR is going to fundamentally alter the worlds of business and marketing.
Developing a VR Plan
The first step towards developing a virtual reality plan is actually fairly low-tech. You need to understand who your customers are and what problem they want to be solved. Virtual reality is really just a tool. In order to connect with your customers, you’ll need to create VR programs which they’ll respond to.
Virtual reality for businesses has tons of potential. Whether you sell a physical product, virtual service or something else entirely, a virtual experience can boost brand awareness and conversions. Toronto virtual reality will soon impact the business world in a big way – is your business ready?
LG launched their upcoming Virtual Reality headset at GDC 2017 a few weeks ago in what is set to be a monumental development for the VR industry. LG has been long working on their version of a VR headset and it’s great to see them working with Valve to bring this to life. The tracking technology used in Valve’s Steam VR is the same as what appears with HTC Vive’s headset with a few small differences that will make VR developers extremely happy.
LG is currently sending out development kits to an exclusive set of select partners (mostly big companies that have development teams ready to deploy and work on creating new games/experiences). LG didn’t give a direct timeline for the time frame behind their consumer based release but we should get an announcement from them in the coming months in regards to partners and developers.
From the looks of things the tracking base stations look very similar to those provided by HTC Vive’s headset. They are comparable with their FOV and the resolution is said to be a a bit clearer than current Vive/Rift options however from those who have demoed the hardware the consensus is that it is on par with the Vive.
Here are the headset specs for those wondering:
- Two panels (one for each eye) with a resolution of 1440 by 1280 each
- OLED display from LG
- 3.64 inches diagonal
- 90 Hz refresh rate
- 110 degree FOV
This means that there is a new real contender in the VR headset space, and they will look to push adoption with their Steam platform for the gaming community. This could mean widespread adoption and better accessibility to games and experiences for Steam subscribers as well as easier portability between games/platforms.
While no price has been defined as of yet, we can expect it to come in at around the same prices we are currently paying for Vive/Rift. I guess a lot of that has to do with market research and feedback they get from developers.