Even just a few years ago, the idea of virtual reality was more at home in the realm of science fiction than the real world of business. But today VR is more affordable, available and useful than ever before. Using just a smartphone and cardboard headset device, anyone can access a virtual reality experience.
While VR is fun and entertaining, it’s also good for business. No matter what type of product or service you provide, virtual reality can help you reach potential customers, improve site traffic and increase conversions.
Let’s take a look at five simple, effective ways VR can help your brand:
Virtual Reality is an increasingly effective way to train people in situations which would otherwise be very dangerous, expensive or otherwise impractical. In the medical field, surgeons can use VR to train for procedures; nurses can learn how to find a vein and other medical professionals can learn skills without having to practice on an actual patient.
Learning to operate complicated machinery such as a truck or airplane is another situation where VR training can be a big benefit. Before the popularity of smartphone-based virtual reality, aspiring pilots had to train in large flight simulators located in specific locations. Now people can learn complicated tasks from anywhere as long as they have a smartphone, VR headset, and the right training apps.
Sometimes touring a home in person can be logistically difficult. Real estate professionals are increasingly turning to VR tours. This lets potential buyers check out a house with no physical travel required.
Setting up the virtual tour requires two steps. First, the real estate professional must film the home for sale. They’ll capture every aspect of the house from the front door all the way to the back yard. Then potential buyers can tour the house virtually. Even better, they can take the virtual tour from anywhere and at any time. Virtual tours are also a lot easier on the seller’s schedule, too.
Immersion therapy is a well-established method to help people overcome phobias, anxieties and other issues. This type of therapy involves exposing the person to their fears in a controlled environment. For instance, if someone is afraid of dogs, the therapist will gently and safely introduce a dog to the patient. The idea is to slowly build comfort with whatever the patient fears.
Virtual reality allows for safe immersion in otherwise dangerous environments. Using a simple VR setup, patients can experience virtual heights, crowds or other anxiety-provoking situations. With the therapist’s guidance, patients have a safe setting where they can learn to manage their fears. If the session ever becomes too intense, the patient can “escape” at any time by simply removing their VR headset.
Many companies offer additional training opportunities for their employees. Virtual reality is a great addition to many in-office training programs. Employees are able to fully immerse themselves in subject to a degree not found in any other type of instruction.
Virtual reality is a fun, fascinating way to learn. A VR session is often more engaging than a traditional textbook or lecture. In some cases, a virtual classroom can be created where students across multiple locations can meet and share an online space.
VR also allows for easy group training. Trainees can all “meet” virtually for an instructor-guided course. Location and logistical problems are easily solved when everyone can connect online.
Virtual reality is entertaining. Almost any product or service can be packaged into a VR experience and sold as entertainment. If you sell a product or service which is visually interesting, you can showcase the experience in virtual reality.
For instance, the travel industry can often make excellent use of VR. Potential customers can use a VR headset to take a virtual tour of a distant location. When the customer can actually see themselves in some exotic locale, they’re far more likely to book a trip.
But really any business can benefit from VR. You can use virtual reality to take potential customers on a behind-the-scenes tour of your office or workplace. This helps create a personal connection between customers and your brand.
Virtual Reality for Business
VR headsets are cheap and available. But virtual reality isn’t currently a “must have” for every business plan. That’s actually great news! If you start developing a VR strategy today, your business will have a serious advantage over the competition.
Make no mistake: Virtual reality isn’t a fad. Much like smart devices, VR is going to fundamentally alter the worlds of business and marketing.
Developing a VR Plan
The first step towards developing a virtual reality plan is actually fairly low-tech. You need to understand who your customers are and what problem they want to be solved. Virtual reality is really just a tool. In order to connect with your customers, you’ll need to create VR programs which they’ll respond to.
Virtual reality for businesses has tons of potential. Whether you sell a physical product, virtual service or something else entirely, a virtual experience can boost brand awareness and conversions. Toronto virtual reality will soon impact the business world in a big way – is your business ready?
Today we are seeing kids in classrooms with personal devices that are responsible for managing course loads, all of their homework, and of course the ever important personal life of social media and general communications. Those devices are also heavily used for gaming primarily as a form of entertainment. What if we were able to get that type of time commitment from kids on a daily basis to do homework or grow skills? Or maybe have fun but also be developing critical thinking habits or team building? The great thing is educators are already using gamification but now it’s available in Virtual Reality.
As a planet we spend over 3 billion hours a week playing video and computer games. That is nearly 25 minutes for each human being on the planet today. I can personally remember a time when it was a big deal to have a PC in your home and the amazing devices we have available today were strictly ideas in Star Wars and in Sci-Fi shows. The world as we know it is changing so fast in regards to technology it seems nearly impossible for us to keep up with all of it especially in the world of gaming and Virtual Reality. The technology that we saw on TV is now available for our kids to learn and have fun while they do it.
Understanding gamification and its effectiveness beyond anecdotal evidence and hype is evidently a pertinent practical issue as well as, increasingly, a scholarly pursuit. Regardless of the increasing amount of both industry chatter and scholarly articles, there still is a dearth of coherent understanding whether gamification works and under which circumstances. To address this gap, we reviewed empirical studies on gamification. We focused on investigations and studies that were carried out by Huotari & Hamari 2012; Zhang 2008 what were the implemented affordances (independent variables), psychological and behavioural outcomes (dependent variables), what was gamified, as well as the methods and results of these studies.
The current empirical research on gamification largely supports the popular view that, indeed, gamification does produce positive effects, but many caveats exist. Most frequently, the studies bring forth three categories of caveats: the context of gamification, qualities of the users using the system and possible novelty effects. We encourage educators to review these findings as it is the future of education.
Earlier this year some amazing educational immersive experiences became available like the Apollo 11 Launch, Titans of Space, and Mars is a real Place. Could you fathom as a young person the ability to sit in your classroom and SEE MARS up close and personal without ever leaving your seat or the planet?! Well you can with VR Vision!
We aim to bring some of these experiences in to schools so children can have a more visual and engaged learning experience. It also shakes up the general day to day school and classroom environment and gives them the ability to be a part of a foreign world they may never see so closely otherwise! We have a list of titles that are designed and developed around team building, critical thinking and problem solving. We have content for artists to be uber creative with or just draw smiley faces with if they wish.
The beautiful thing about Virtual Reality technology and Education is people can learn and see things in person they may not ever be able to see and have a ton of fun while doing it! There is Virtual Reality experiences and content that has been developed to train the world’s doctors. Lets bring it to our kids as well.